An analytical study by PwC on the future of the financial sector describes the life of 56-year-old Anna: she starts the day aboard a high-speed train, viewing recommendations from her personal financial adviser on a built-in display in her glasses that is activated by blinking twice (authenticated by a retina scan); on the advice of a bank expert, she selects a savings scheme to fund her son's education at a flagship online university and immediately sets up an account and an auto-deposit; she also consults a robot analyst on personal investment options, and receives a tailor-made package of discounts and special offers from a range of providers. Next, the fictional Anna takes out a P2P loan, and the following day she receives business advice via video link from a financial consultant, realtor, and credit specialist who have each analyzed her behavior in social media and other websites.
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