"Dynamic clothing" has become fashionable. Almost any of its characteristics - color, pattern, lighting, transparent tissue (and in advanced models even cut and length) - can be changed. Some ladies are now wearing dresses with variable transparency levels, which allows them to shock for a second a handsome stranger without crossing the limits of decency in the eyes of other people.
Few people "program" their clothes by themselves, most enjoy free fashion patterns and expensive programs from well-known designers.
Initially, lacking security, the process of smart clothing "upgrade" has led to the emergence of a new type of extortion. "Are you at a business meeting? Either within ten minutes you transfer one bitcoin to this account number, or find yourself in front of all your partners in a completely transparent dress."