New channels of communication do not substitute the old "classical" methods which can incite major, even global conflicts. The worldwide reach of the Internet in general and social networks, in particular, gives almost unlimited possibilities for the manipulation of mass consciousness.
Politicians are actively using the Internet to influence the electorate or to lobby for the interests of private companies. Aggressive religions and sects recruit their supporters among the unsuspecting users of seemingly innocuous sites. Protests organised through the Internet are so massive that they can be regarded as direct outside interference in the internal affairs of countries.
In fact, mass consciousness manipulation through the World Wide Web represents one of the most important strategic technologies of modern hybrid wars. Hope rests with the fact that history repeats itself: people still aren’t able to unite and resist the global cyber threats using their enemies’ technical possibilities.