Saturation and discontent with existing social networks will lead to the emergence of new social web services offering a real and pragmatic alternative. For example, web services that rule out anonymity, in which the use of real names is mandatory, with or without a photo. Essentially, they will be like documents that bear the holder's first and last name, plus other data as required. Such services will provide comfort and integrate securely with other aspects of online life: software, web tools, photos, videos, catalogs, payment systems, social networks, web searches, etc. For the best UX design, social networks and similar services will move towards OS integration. Social sites will feature design options, shedding the uniformity that dominated previous versions of social networks. For example, the logos of many social networks will become far less visible to distract users less, and even let them forget that they are on a site or in an app on their device. Not all social networks will have a pragmatic and minimalist design as many entertainment web platforms will provide an original user experience together with gaming, VR, and other recreational technologies. As it develops, this alternative will encourage not only de-anonymization, but virtuality, where first and last names are not the main form of identification, rather a visual representation: a photo, avatar, or 3D model of the individual.