Social networks still occupy pride of place among users, but are changing conceptually into an everyday need. They are integrated into many online services, such as the Internet of Things and online payments, thus becoming part of daily life.
Websites and social networks are switching to formats and interfaces that are more understandable and intuitive for the majority of people. For example, comments appear in real time, before being sent to a private archive or simply disappearing after some time. Registration systems have been transformed and are inseparable from official documents and payment services — there is now no need to enter credentials or personal data when you create an account or log in.
Anonymity in social networks and online in general has practically disappeared; pseudonyms are subject to the following laws: they either have restricted rights or are completely erased using advanced AI systems. This happens, for example, if a username is not found in the registry of standard names or matches the ID of another user. The Friend of a Friend (FOAF) concept and public comments are giving way to private feedback and chat bots.
With the arrival of new technologies, website and social network interfaces are switching to dynamic content generation, for example, using video portraits or original pictures. Search has become more visual, with new design approaches helping to structure it better. Reverse image search is becoming the primary technique.
Personal data is stored in individual clouds and downloaded in standard templates and formats for any service at the user’s request. Websites and social networks are moving toward a unified design and becoming almost indistinguishable.
Pizza orders are of no less interest to users than celebrity gossip — home delivery services appear at the top of search results. Political and administrative bodies on the web and social networks now have emancipated individual status. Overall, the use of digital technology is an integral part of modern life.
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